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Eleven Brindleyplace
Birmingham, B1 2LP
United Kingdom

The Birmingham Publicity Association supports the media and creative industries in the region, while raising money for key charities that its members wish to support.


Selena Higgins



Company: Global 

Position: Reigonal Account Director

On Council: Since 2017

Responsibilities: President

Hi I’m Selena and I’m a Regional Account Director at Global.

I was delighted to be approached in 2017 to be president of the BPA as this organisation is one that I passionately believe plays an integral part in the life blood of the advertising, creative, digital and marketing industries in Birmingham. I have spent most of my media career on the BPA council in some way since I was first voted on council back in 2004, firstly as charity lead and then Vice Chair from 2007-2008, and Chair from 2009 to 2011.

I have a BA Honours in Media and Cultural Studies and since graduating in 2000, I worked firstly in PR before arriving at Global (formally Chrysalis Radio) back in 2002 and have been here ever since.  So you could definitely say that radio is in my blood! As a Regional Account Director, I represent Heart,  Capital, Smooth, Radio X, LBC, Classic FM, Capital Xtra & Gold across the UK as well our digital platform DAX (Digital Audio Exchange)

I am excited by the direction the BPA is heading and by the talent energy and commitment of the people involved. We have some great events and training planned for this year and hope to raise tons of money for LoveBrum, our nominated charity.